Better Customer Conversations with Tim Riesterer
Tim Riesterer and Joe Lynch discuss better customer conversations. Tim is the Chief Strategy Officer at Corporate Visions, a company that helps other companies to improve their conversations with prospects and customers to win more business.
About Tim Riesterer
Tim Riesterer, Chief Strategy Officer at Corporate Visions, is dedicated to helping companies improve their conversations with prospects and customers to win more business. A visionary researcher, thought leader, keynote speaker, and practitioner with more than 20 years of experience in marketing and sales management, Riesterer is co-author of four books, including Customer Message Management, Conversations that Win the Complex Sale, The Three Value Conversations, and The Expansion Sale.
About Corporate Visions
Corporate Visions is the leading provider of science-backed sales, marketing, and customer success training and consulting services. Global B2B companies work with Corporate Visions to articulate value and promote growth in three ways: Make Value Situational by distinguishing your commercial programs between customer acquisition, retention, and expansion. Make Value Specific by creating and delivering customer conversations that communicate concrete value, change behavior, and motivate buying decisions. Make Value Systematic by equipping your commercial engine to deliver consistent and persistent touches across the entire Customer Deciding Journey.
Key Takeaways: Better Customer Conversations
- Tim Riesterer is the Chief Strategy Officer of Corporate Visions, the leading provider of science-backed sales, marketing, and customer success training and consulting services.
- In the podcast interview, Tim explains why better customer conversations leads to more sales with existing and new customers.
- Tim and the team at Corporate Visions help their clients to articulate value in their customer conversations in three ways:
- Make Value Situational by distinguishing between customer acquisition and customer expansion.
- Make Value Specific by aligning conversations with the Customer Deciding Journey.
- Make Value Systematic by unifying marketing, sales, and customer success to speak in one voice.
- I was so impressed with the insights in this article, I asked Tim to come on my podcast: 10 surprisingly effective sales techniques, backed by research. I have since learned that the Corporate Visions website is full of valuable advice for sales and marketing professionals.