Driving Sales Pipeline with Jim Waters

Jim Waters and Joe Lynch discuss driving sales pipeline. Jim is the Founder of FreighTech, an advisory and fractional CMO service that helps logistics technology providers acquire more customers.

About Jim Waters

Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim’s entrepreneurial spirit led him to build successful marketing teams at Coveo, (CVO.TO), FAST (MSFT) and StreamServe (NASDAQ: OTEX). He earned an MBA from Northeastern University and is now Founder of FreighTech Advisors fractional CMO and advisor services to companies in the Logistics Technology industry.

About FreighTech

FreighTech is a company that delivers fractional CMO consulting, content development, marketing and advisory services specifically to logistics technology businesses. The company was founded in 2023 by Jim Waters, a logistics and supply chain marketing veteran.

Key Takeaways: Driving Sales Pipeline

Jim Waters and Joe Lynch discuss the 3 keys to driving sales pipeline.
- Demand Creation (top of the funnel)
- Active Pipeline (prospects that seem promising after the discovery call)
- Closing Deals
FreighTech customers gain the following benefits:
Industry Leader: Led by logistics veteran Jim Waters, FreighTech offers logistics tech companies the combined power of advisory services and fractional CMO expertise to drive customer acquisition.
Fractional CMO Advantage: Access senior marketing leaders for strategic guidance and execution, saving costs compared to a full-time CMO.
Growth Focus: Target key areas like lead generation, brand awareness, demand creation, and sales growth.
Data-Driven Results: Track KPIs and measure ROI to demonstrate the effectiveness of your marketing efforts.
Scalable Support: Adjust service hours based on your company’s needs.