Prepping for Peak: How to Level-up your CX Strategy this holiday season

The historically predictable supply chain no longer functions as it did in the past. Retailers and shippers must adapt their strategy to ensure they get the right product, to the right place at the right time to meet the high expectations of consumers/customers. Longer lead times, complex handoffs between logistics providers, data flow between disparate systems…requires a new way of thinking for efficient inventory moves from origin to the final customer efficiently. Even if you do everything perfectly, if you fail the final inch of the supply chain, you can lose a customer forever.The holiday season is approaching faster than usual. The shopping season will be here before we know it.That’s why retailers and other shippers are investing in and looking to master last mile delivery. Those that can turn delivery into a competitive advantage are winning market share and improving margins by continuing to meet their customer promise while staying strategic.Join our webinar featuring retail, supply chain and ride-share experts and learn how with the right strategy, retailers can prepare for this holiday season and provide exceptional customer experiences.What you will learn:1) When should shippers and retailers start preparing for the holiday season?2) What behaviors are triggering the continued supply chain chaos3) How can you ensure you have the right inventory in the right place4) How does last mile delivery factor into the overall holiday shopping season to meet customer demand?5) How can the gig economy and ride-share companies support delivery needs in the midst of ongoing workforce shortages

Jun 29, 2022 10:00 AM in Eastern Time (US and Canada)



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Justin Paris 

Head of Lyft Delivery @Lyft 

Justin Paris is the Head of Lyft Delivery, a national, tech-focused, high-quality DSP partner. Prior to his involvement with Lyft Delivery, Justin managed Lyft’s hardware supply chain across the Bikes and Scooters, Amp, and Media and Advertising lines of business. Before Joining Lyft, Justin worked at Tesla, overseeing powertrain capital investment and building out production capability for Gigafactory 1 before moving on to leading all battery and raw material supply chain. 


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Steve Rowen 

Managing Partner @RSR Research 

Steve Rowen is a Managing Partner at Retail Systems Research, an industry market intelligence firm that helps retailers make more strategic decisions about the role of information technology in their enterprise, and helps solution providers better meet those needs. He focuses on areas of emerging impact on the retail industry such as customer data security’s impact on retail, environmental sustainability within the industry, video’s impact on loss prevention and store operations, and emerging trends in eCommerce, mobile, and social. He also provides insights into merchandising and workforce management solutions and runs RSR’s consumer research. Steve is also the editor of RSR’s weekly e-newsletter, one of the most eagerly anticipated periodicals in the industry. His analysis and insight have made him a frequent source to the Wall Street Journal, Boston Globe, ComputerWorld, eWeek, CIO Magazine, Internet Retailer, Chain Store Age and many others, as well as a sought-out presenter. 


45c86667 e19d 48c9 acf5 75162050fc1d  Bill Catania 

Founder & CEO of OneRail @OneRail 

Bill Catania is a start-up entrepreneur focused on developing and commercializing technology across supply chain, retail and FinTech industries. Catania is the Founder and CEO of OneRail, a last mile fulfillment, delivery and execution solution with a nationwide network marketplace of over 9+ million drivers. OneRail helps global enterprises across retail, CPG, distribution, construction and healthcare optimize their last mile delivery operations, while maintaining their customer brand promise. Catania was recently recognized as a winner of the 2022 Supply & Demand Chain Executive Pros to Know for his contributions in the supply chain industry. Catania recently led his OneRail team to win the 2021 Supply Chain Leaders in Action Pitch Tank Contest. Prior to OneRail, Catania was named CEO of CoinFlip Solutions, Inc., a cloud-based payment platform delivering real-time electronic payment solutions for health benefits, points and promotional offers.